If you had met me in the summer of 2010, you would have found me exhausted, working as many under-paid weddings as I could; I had to because I’d not yet learnt how to articulate the value in my wedding services. I needed every penny I could get to support my two girls and two boys.
Tired, I remember sitting in my home office next to the family room wondering:
“Why couldn’t I get booked by high-paying brides and grooms like the successful wedding suppliers?”
I knew until I could answer that question, nothing would change.
I can remember my son Brandon who was 16 at the time leaning against the office wall saying:
“Dad, why don’t you just offer your services to people who will pay more?”
I told him I would if I knew where they were.
“So why don’t you go and find them?” - Kids can be such smart-Alecs' right? Lol.
With nothing smarter to come back with I replied, it wasn’t as simple as that and left it alone.
Brandon went off, probably to antagonise his 11-year old brother Jordan. But his stinging question kept rebounding in my head.
“So why don’t you go and find them?"... “So why don’t you go and find them?”
It took years of trial and error before I found the answer, but little did I know it would change my life (and the lives of other wedding professionals around the world).
I was eventually able to increase my prices ten-fold while being able to turn away more than fifty enquiries each year due to already being booked. I became a multi-wedding award winner, appeared in local newspapers, was interviewed by industry magazines and invited to speak at national and international wedding conferences.
When I think back, I wonder what made the change for me?
There were other wedding professionals more talented than I, with better industry connections, and much more handsome :).
So what was my catalyst for change?
Funnily enough, I’m using a tiny bit of it right now!
I discovered how to market to brides and grooms more likely to book my premium packages (and let go of everybody getting married). This was the one thing that had the most significant impact on increasing my income.
The difference in marketing got me booked at destination weddings. It resulted in invations to share my knowledge with wedding professionals at seminars in London, Dubai and Las Vegas. Knowing how to market so brides will book is how I can help you grow your wedding business too.
I've helped over 1,000 wedding professionals in countries like Canada, America, UK, Mainland Europe, United Arab Emirates, Africa, The Far East and Australia.
If you want to book extra weddings and break the cycle of sparse income, I have a proven system that can change your results. I call it the Phoenix Toolbox, and if you want to learn how to market to brides, so they will book, I'd like you to rummage around inside the Phoenix Toolbox and take a look for free at just one of the strategies I teach. It's called The Six Influencers That Motivate Better-Paying Clients To Book, and I think you're going to love it.
Click the button below to grab a seat and watch your free masterclass.
All photos (excluding awards and profile shots) by John Nassari www.johnnassari.co.uk
Venue for bride shot: Ambassador Aegean Ambassador www.ambassadorhotelsantorini.com
Planner: Mitheo Events www.mitheoevents.com