• Bookings of over £10k in a week.

• Being able to increase prices 3x while winning MORE bookings.

• Become a preferred wedding supplier at desired venues.

From the worst of times

If you had met me in the summer of 2010, you would have found me under-booked, underpaid and manically marketing in a desperate attempt to win wedding business. I had to in order to support my two girls and two boys.

It was the worst of times because I didn't have a dependable system that guided brides into my funnel, so enquiries were few and far between, and when they did come, couples price shopped me because I did not know how to articulate my value in a way they understood.

I was stuck in a cycle of being under-booked and underpaid with no idea how to break out. Have you ever felt like this?

Tired of the struggle, I remember sitting in my home office next to the family room wondering:

“Why can't I get booked by high-paying brides and grooms like the successful wedding suppliers?”

I knew until I could answer that question, nothing would change.

I can remember my son Brandon who was 15 at the time leaning against the office wall saying:

“Dad, why don’t you just offer your services to people who will pay more?”

I told him I would if I knew where they were.

“SO WHY DON'T YOU GO AND FIND THEM?!” - Kids can be such smart-Alecs' right? Lol.

With nothing smarter to come back with I replied, "It wasn’t as simple as that." And left it alone.

Brandon went off, probably to antagonise Jordan, his 11-year old brother. But his canny question kept echoing:

“So why don’t you go and find them?"...

It was years before I uncovered the answer, but little did I know it would change my life and the lives of wedding professionals in 10 countries across 19 different wedding industries.

To the best of times

Fast forward 9 years to today and my prices are 8-times higher than many in my industry, yet even at premium prices I'm able to turn away around 50% of the UK and destination wedding enquiries I get each year due to already being booked, and other people send me leads on autopilot while I do other things.

The Change-maker

When I think back, I wonder what made the change for me?

There were other wedding professionals more talented than I, with better industry connections, and much more handsome :).

So what was the catalyst that transformed my wedding business?

Three things:

1. I learned how to market in a new way that inspired brides to book.

2. I learned how to get other people to send me leads on autopilot while I did other things.

3. I learned how to position myself in a way that I was not seen as expensive to brides, instead as essential to the success of their wedding.