By Christos Nikas
5 out of 5 stars - A must-read for any wedding professional.
I'm always on a never stop journey looking for great books for the wedding industry. Not an easy task since there are not so many out there.
12 Habits Of Successfully Booked Up Wedding Suppliers, stands definitely on top of this pile.
I love the way Terry writes, proposes, recommends, teaches. He hasn't just mastered his art but he is so communicable about it.
A must-read for any wedding professional.
By Jason Gamble
An absolute MUST READ if you want to take your wedding business to the next level! From the opening pages you will have a clear indication of the sheer passion and knowledgeable insight that Terry shares with us.
He engages with the reader in such a way that you finish the book by not only having lots of great tips, but you feel like you have just completed a virtual workshop! I have invested thousands of pounds in my business, however I can honestly say that this is one of the most valuable items - and only cost £15!
By Louise O'Neill
Hi Terry, I have read your book ... infact I read it in a day (!) and feel super inspired to push my business to the next level. A lot of what you talk about resonates really strongly with me and I now have a new notebook full of fresh ideas and inspiration to get me through the (usually) quieter winter months… Thank you so much.
By Damian Bailey
The Wedding Industry Awards (TWIA) Founder and Managing Director
Terry’s excellent reputation within the wedding industry in the UK is second to none. The 12 Habits is accessible, packed with ideas and is of real value to anyone who really wants to ensure that their business stands out from the crowd.
Whether you are just starting out and want to hit the ground running or have been running your wedding business for a while and want to rise to the next level, this is your chance to listen to and learn from someone who has created and maintained an incredibly successful wedding business.
The wedding industry is a highly competitive marketplace worth an estimated £10 billion each year (source: www.hitched-wife.org). The insights disclosed in this book will give you a positive advantage in getting your share. Invaluable.
By Alison Hargreaves Guides for Brides Director
Terry takes widely accepted best business practices and applies them to the wedding industry, adding his own experience and anecdotes along the way. Practical tips, sample scripts and checklists ensure that by the time you finish the book you have a clear understanding of where you want your business to go and how to get it there.
By Andy Collins
I've just finished reading your fantastic new book and felt compelled to thank you! The book is amazing and although I knew a lot of the content already - especially having attended your workshop but it was a very inspiring read that I took so much from and motivated me to take action on some of my marketing and website which gave me the motivational push I needed.
…It was without a doubt the best £11.89 I have ever spent.
By Ellen Kennedy - Confetti, The UK’s Leading Wedding Website
If you have a wedding business or are thinking about starting one, you need to get this book!
Terry outlines everything you need to know in order to run a successful wedding business that will have your work diary completely booked up. Written in way we can all understand, Terry uses personal experiences that are relatable to many in a similar position in order to give you reflection on similar circumstances in your own business and how you can alter them in order to make a positive impact.
Terry is by no means telling you how to run your business but merely points out the areas and habits in which in which we all make mistakes with time and time again yet completely miss when in the midst of trying to struggle with making your business the best it can be.
If there’s anyone you should be listening to and taking advice from when it comes to the wedding industry its Terry Lewis. He’s been there and done it and has completely turned his business and life around by taking a step back, looking at the bigger picture and following these 12 Habits.
Such an inspirational read and makes so much sense.... You will not regret reading this book!
By Gavin Mackie - Larchfield Estate
Running a very successful wedding venue I have read many books on marketing etc. This one is the best yet. Now bought a hard backed copy for our staff to read, as plenty of ideas to improve our offering.
By Zoe Dennis
This is an absolute must have if you are trying to boost your wedding business and looking for some motivation and ideas to fill your diary. This book is not just motivating and inspiring, but also practical and actually gives you ideas of things to do. once you have read this book you won't need to refer to anything else in order to succeed in the wedding world. From first hand experience, follow Terry's steps and you will see results!
By Gary Nicol
Fantastic book.Its certainly a game changer, filled with tried and tested methods. I highly recommend this to all wedding suppliers
By Steven Heath
Hey terry. I read your book and I've upped my prices significantly. People are booking me because I'm putting lots of things you teach into practice. I'm just not generating enough enquiries. I'm interested in talking to you about training and what you can offer.
By Mr H
A fantastic book. I have been lucky enough to hear Terry Lewis speak at a conference and I bought the book on the spot and got it signed. This book is dynamite!!!
By Paul Allen
The book is a fantastic read and provides an awful lot of guidance and instruction on ways to improve a business. I would go so far as to say inspirational. It certainly works, putting just a few of Terry's ideas into practice (so far) has given me the confidence to seek higher fees.
By Oli Franklin
What an incredible book!
It was so refreshing to read Terry's incredibly honest and personal account of his journey to becoming one of the most successful wedding suppliers in the UK. Relatable, insightful and an overall pleasure to read. Whether you are just getting started in the wedding industry, or you are well established, this is essential reading for every wedding supplier looking to grow their wedding business and refine their strategy.
By Roger Gregson
Excellent book for newcomers to the wedding industry and those of us who have been at it a while!
If just one of the tips works for you then it's worth many times the cover price and we all need to re-educate ourselves sometimes.
By Paul Taylor
What an amazing book, full of tried and tested methods to build your business, there really is something for everyone here. Creating a sustainable business as a wedding supplier is not easy, Terry Lewis has done it and now he's sharing his knowledge - it's a no-brainer, just buy it and get started on developing the 12 habits straight away!
By Claire Cockcroft
I'm currently reading your book and finding the content very inspirational! To be written from the prospective of the wedding supplier themselves just shows you can change your business and your life with the right thought process.
By Gary Evans-Osgood
If you are serious about making your wedding business work for you then this book should be on the top of your list to purchase. I have seen Terry stretch & grow personally the past five years, and he has truly walked the walk. His passion & energy for the wedding industry is infectious.
It doesn't matter if your a Photographer, DJ or Cake Maker. If your in the wedding industry this will inspire you to break on through & take your wedding empire to the next level.
By Brian Mole
I have attended Terry's seminars and training days, and just like those, this book is rammed with easy to implement ideas to market your business in the wedding industry. If, like me, you have made your passion your career, this book helps you actually make a living from it. Well done Terry! If you haven't done so already, go buy this book. You will not regret it.
By Hollie Kamel
The Wedding Industry is such a specialist Industry and it is great to finally see a 'How to' Success book that gives you all the magical ingredients needed to earn what you are truly worth and give your customers the ultimate experience at the same time! It really is a win/win. I think that this is the best £12 investment that you can make in your Business Development! Get ready to learn...... get ready to earn!!!
By Anthony Winyard
Most wedding suppliers are sole traders, many of whom have taken a leap of faith to do something they're passionate about and enjoy after having done "the 9 to 5' for years and felt drained by that. One issue about working on your passion is that you don't just do that one thing you love, whether that be photography, flower arranging or making cakes; it also involves the business side of it, which is less fun and when you don't get it right can be scary.
This book has a LOT of ideas on bringing in business and although not every idea will work for you there are many that certainly will bring in more clients if you follow through the actions as recommended.
I know Terry and he is extremely driven and has come a long way in a short time and has helped many along the way.
I wholeheartedly recommend this book as one that could transform your wedding business.
By Harry Kilb
A very unique and cunning look at the wedding industry and precise instructions in prospering in this industry. After reading the book, I read it again and then implemented the advice and knowledge found therein. And it's paying off better than I had possibly imagined. Terry certainly knows his stuff.
By David Nazaruk
Having already attended one of Terry’s excellent seminars, I did not hesitate to purchase his new book The ’12 Habits’. If you are serious about your business and you would like to take it to the next level then this is the book for you. Terry shares with you some of his tried and tested methods. The book is packed with practical tips and strategies that you can implement to improve your business. Highly recommended. Well done Terry.
Excellent book! Well written with great, easy to understand and implement ideas that will help you grow your business!
It allows you to follow the story of Terry and how he got to where he is, one of the most sort after wedding professionals in the business, and the scarey road he travelled to get there. Complete then with helpful, interesting and thought provoking ideas!
Simply a MUST read if you're in the business!!
An excellent book that can be used as a basis for changing your whole outlook on marketing and client targeting. It's changed my thinking a great deal over the last couple of weeks and I'm beginning to formulate my own ideas based on the structured tasks in the book... I'll certainly be re-referring to the sections I need most. Thanks Terry, for some great ideas!
Seeing Terry Lewis was one of the best decisions of my career. He helped me redefine, what was an already successful brand, into a sharper, more focused message. He is a deeply generous person with a profound level of astuteness; a fantastic coach who understand the wedding industry and how to reach your ideal market. I unreservedly recommend him.
"One of the top 13 wedding photographers in London." - The Evening Standard
Photographer to Royalty and Celebrities
Terry is a driven individual with an infectious passion to succeed. His Phoenix training programme will take you to places which will challenge your thinking and spur you to be the best wedding supplier you can be. You will learn to believe in yourself and have the confidence to provide exceptional services to brides and grooms. When I contacted Terry I did so unsure of my ability to charge the prices I now believe confidently that I am worth. I was already doing many of the things he taught so he approached me where I was at. He challenged me to think about who my service was for and how I could amplify my message to that specific client. His eye for detail is enviable, he has helped me to see things that I previously thought didn't matter as being very important, right down to the choice of words on my website. Terry has been a very useful sounding board. As a successful provider in the wedding industry, Terry has given me the confidence to know that the decisions I am making are the right ones because he has done it himself. I appreciate his drive, his confidence and his ability to take me to places I never really considered myself able to go. Thanks Terry, I'm enjoying this journey.
… I had been stuck charging around £200 for over 15 years when I bumped into a friend at a networking event. He recommended Terry and after studying with him for 6 months, I converted my first five out of five enquiries into bookings for weddings with an average fee of £1,475!..
Now I know that I can actually achieve what I want to achieve. Training with Terry has pushed me to boundaries where I want to go and it's made me realised I am worth so much more, and that getting more is definitely achievable... The best self-investment I have ever made.
I’m £4k up on last year's January orders and I had the BEST month EVER! Yaay!…I have doubled my assistant's hours and got an extra person working from home for me…I’ve had such better clients with bigger weddings…
Great & Fast Results -
Terry is a professional who is committed to his work. His listening, marketing and copywriting skills have helped me increase bookings at my 5 venues. I enjoy working with Terry and I would recommend him to anyone who is seeking creative ways to grow their wedding business.
Marius - Wedding Venue Owner
I started on Terry's Mentor Programme just over 3 months ago and to say that my business has been transformed is an understatement. My website has been completely re written, I have increased my fees. I understand brides better and I now communicate with couples on a completely different level, after only a matter of a few weeks
I cannot wait to continue my journey over the coming months and to improve and develop my business further.
Terry is absolutely fantastic at what he does. Just done a 2 day course at The Hilton Hotel where he was a speaker. He has given me a lot to think about and one of things I am thinking about is why wasn't I doing a lot of this before?
Hi Terry I've successfully increased my prices for the evening's only entertainment and seem to be getting the bookings. I've went from around £395 to £500
To be honest I think that's top dollar in my area and puts me almost at the top.
Now it's just about focusing on the all day wedding market so I can increase my fees again.
I'm very happy that Phoenix has taught me a new mindset about bookings and how to get higher paying brides.
Maybe for me it's about getting recommended by top venues that I should be doing next.
Wow! What a morning…I really wasn’t expecting such a gift…all those pointers and inspirational ideas. Thank you for your time and for sharing. Perhaps you could let me know more about your mentoring and how it works?
Had a read through your blog post/pdf - brilliant advice - I will definitely acquire a copy of your book.
I asked Terry if I could listen in on one of his 1-1 Client meetings. I was completely taking back by the deliverance of the whole thing. It really showed me how simple it can be to turn prospects into high paying clients once you have a carefully choreographed funnel to pour prospects through and gave me much confidence in tackling clients for my own business.
The 10 minute funnel was a new way to look at what I was doing.
Just a few short years ago I would not have believed where I would get to with my wedding business. Terry’s help, advice and guidance has been invaluable to me and has helped me focus on where to find my clients and how to ensure they book with me too.
Thank You Terry
I can highly recommend you invest in Terry’s courses. It’ll pay dividends! Terry takes a holistic approach to you and your wedding business, making you look at the bigger picture and assessing where your business is going. His tips, advice and the inspiring way it was delivered have helped motivate me not only to raise my prices but to create a far more harmonious work life balance than I’d previously achieved. Don’t think about it….just sign up!
Thanks for organising such an informative & enlightening day. I think far too much emphasis has been put on performance training and not enough on the business side – especially with regards high-value brides/venue.
I thought the content was excellent and your style of presenting made for a very enjoyable day. Not once did I look at watch to see what time it was, which is a good sign!
It’s always great being in a room of similar and ‘higher-level’ peers – keeps the inspiration & drive to be better at full speed.
Thanks again, take care
I would like to start by thanking you for taking the time in putting on the seminar yesterday and sharing some key information I am a bit overwhelmed by the amount of information that I have and am slowly starting to act on things to improve myself. I have started my new journey already by increasing my fees.
I really appreciate the time you took yesterday with the seminar and feel I have learned so much and gained some valuable contacts within the industry.
Great to spend the day with some fantastic wedding professionals. Thank you Terry for putting this on event and for sharing your knowledge. It was a real pleasure to meet you and spend a day in your company.
You are awesome! Thanks!
Terry’s enthusiasm and passion really is something else! Very inspiring. Just need to put into practice now!
Very good and enjoyable event, it did everything it set out to do. worth every penny!
Great insight and unique content.
I just wanted to say thank you so much for all the wedding supplier advice you have provided over the last few weeks. So much invaluable information that I will be sure to adopt into my own wedding business. It has also been great to see that some points you make are already familiar & it's reassuring to know that I'm working along the right lines to make my product exclusive & desirable to brides. I plan on rereading all your emails & applying all your fabulous advice when things quieten down.
Great to see you at BPM yesterday. Id just like to say that I really enjoyed your presentation and applaud you. It was perfectly presented and very informative. Great to see you making the effort too with the way you presented yourself. Smart and professional, I noticed a few presenters at the show in trainers and t-shirts, not a good look.
The very best of continued luck my friend and hopefully we will meet again.soon.
Great seminar this afternoon by Terry Lewis
Your seminar was amazing Terry. Well done and thank you for sharing your knowledge and experience.
Book purchased looking forward to receiving and gaining more info.
The content from the course that Pete attended with you has helped influence how we have taken our business forward for sure.
I have now given up my job (left last summer) and have joined Pete full time in the business which is great. He regularly sits down with couples and your insights are fantastic.
Thanks for sharing,
Listened to you at BPM today and found your talk very interesting.
Thank you for such a good mountain of information and I will definitely be buying your book from Amazon.
Also please send me a copy of the talk from today.
Think Tank Reading organised by Derek Pengelly
PROBABLY THE MOST POWERFUL two days of self investment and giving experience I have had the honour of being apart of!
THANK YOU Derek Pengelly, Alan Marshall, Barney Crossman, Terry Lewis, Martin Keogh, Ian Forest and Tony Winyard for sharing incredibly powerful content and experiences.
But most importantly, thank you to every single person that attended the Wedding DJ Masterclass in Reading this Sunday 13th & Monday 14th November 2016.
Never in a million years would I have imagined that we was going to share THAT level of Experiences to better Emotionally connect with our Avatars.
I'm already buzzing thinking about the next one(s), but first the IMPORTANT task is to start taking on board the incredible knowledge learnt from this one.
Think Tank Reading organised by Derek Pengelly
WOW I had a sleepless night last night due to the fact my mind was racing with all the new stuff and fantastic Ideas I picked up in a room with some of my biggest idols...
I will not name all the people that took the time to prepare presentations and content that they gave to the room but each one was GOLD yes GOLD...I will however give special mention though to one guy,,,, and that was Terry Lewis you managed the impossible almost one whole hour in room of [wedding suppliers] in which NONE were making a sound, no not asleep but soaking up your very informative talk...