Discover How Phoenix Can Transform Your Wedding Business


ENROL NOW to book better-paying wedding clients.



...I've put Phoenix into practice, and last year when I looked at what I had on the books I had eight weddings... right now we have 40!... I've increased my prices three times since doing Phoenix and sold more bookings and got more amounts of money for those bookings, the return on investment is well worth it for sure... We have booked approximately 80% more weddings as a result of Phoenix.


Melissa Barban

Learn How To Compel Brides To Book Using The Phoenix System

  1. PHOENIX IS THE FIRST WEDDING MARKETING SYSTEM OF ITS KIND Created over 3-years and proven to work in different countries and wedding industries during 7-months of testing before launch.
  2.  YOU'LL LEARN THE BUYING TRIGGERS WORKING RIGHT NOW that motivate brides to book.
  3. YOU'LL UNCOVER THE WINNING FORMULA TO FILL your calendar with as much work as you want.
  4. The system is BROKEN DOWN into a proven step by step system that you can UNDERSTAND and implement QUICKLY.
  5. I've used Phoenix to teach wedding professionals from 30+ countries including Canada, America, England, Scotland, Switzerland, Cyprus, Greece, Romania, Italy, United Arab Emirates, South Africa, Thailand, Bali and Australia.

The Phoenix System Includes Everything You Need To Achieve Faster Results In Your Wedding Business.


When You Follow The Phoenix System And Regularly Book Out Your Top Offers This Happens:


  1. You start to BELIEVE in your self-worth.
  2. You start to VALUE your skills and time correctly.
  3. You articulate value and convey your worth in such compelling terms, brides and grooms BELIEVE IN YOU and BOOK YOU MORE OFTEN.
  4. This expands your circle of confidence which in turn continuously GROWS your business.


...The Phoenix training programme will take you to places which will challenge your thinking and spur you to be the best wedding supplier you can be. You will learn to believe in yourself and have the confidence to provide exceptional services to brides and grooms. When I contacted Terry, I did so unsure of my ability to charge the prices I now believe confidently that I am worth... He challenged me to think about who my service was for and how I could amplify my message to that specific client... Terry has given me the confidence to know that the decisions I am making are the right ones because he has done it himself....


Steven Heath


Here's How It All Works

Module 1:
Amplify your message to an Avatar - Not just anyone getting married!

You'll phase out the low paying bookings in your calendar by servicing them as promised; but going forward you'll learn the secret to attracting engaged couples who are more likely to buy your top offer.

You'll find out what you need to do to create a winning website that converts.

And uncover the persuaders that compel your ideal client to take the next step when they hear, read or watch your marketing messages.

Module 2:
Reposition your business for success

Success is replicable when you follow proven steps. This module will teach you systems and strategies to set you up for enquiries. I'll also share the exact Achievement Formula I use to hit my targets, and the targets of my 1-on-1 students so you can apply them to your business. If you've ever struggled with goal setting and achieving them in the past, this module will change your results.


Module 3:
Unlock the vault to wedding bookings

Wedding business growth comes through clarity. Top suppliers have it, if you feel like you have a never ending 'To Do' list and struggle to produce outcomes at the end of the day, you'll get focused on what must happen so you can unlock the vault to wedding bookings in this module. You'll also uncover new opportunities to create products and services, you had not thought of before, that your ideal client will love to buy.


Module 4:
The Master Principles to make your success sustainable

In this phase, you'll experience a moment of truth; your a-ha moment will reveal the daily changes you'll have to make to increase bookings, and you'll wonder why nobody ever shared this brilliant strategy with you before.


Module 5:
How to get other people to send leads to you on autopilot

Wedding Marketing Mastery is my absolute favourite module. I'll teach you the top five income generating strategies that motivate other people to refer business to you. Individually each strategy is powerfully effective, but when fused together, they create a synergy capable of supercharging your conversion rates. Once you enter this phase, you'll never go back to your old hustling way of doing business.


Module 6:
How to make getting booked by brides inevitable

Building on the previous module, motivating ideal prospects to enquire is only one half of the coin, the other is the skill of converting enquirers into clients through compelling connection skills. This game-changing module will teach you the fine art of 'Meetings That Convert', where you'll learn to articulate the value in what you do so well, couples will book you more often than not.


PLUS Downloadable Growth Assignments

Put simply, the distance between where you are right now and where you want to be is ACTION, which is why your study must be harmonised with actionable growth assignments. The two go hand in hand. With this end in mind, each module concludes with a treasure trove of: fill-in-the-blank forms, worksheets, guides and templates that hold your hand as you take small steps towards achieving the quick wins that lead to getting booked by better-paying wedding clients.

These downloads are not an optional extra, they are an integral part of Phoenix; it’s my way of doing everything I can to get you to the finish line.



Plus Five Special Bonuses

Exclusive Group Call With Terry Lewis.

VALUE £500.00 / $676.00

When you enrol before MIDNIGHT TONIGHT you'll also get a group call with me, strictly limited to no more than five wedding professionals on the call. This is your opportunity to ask me anything you want about growing your wedding business and benefit from the answers given to the other four wedding professionals on the line.

Enrol before 11.59 pm to get this BONUS added to your Phoenix Account! Only those that enrol today will get this bonus.


Access to the Phoenix Insiders Club Facebook Group

Instant access to the closed-door Phoenix Insiders Club Facebook Group where you benefit from the collective wisdom of global wedding vendors AND get extra support from me.

Plus the option to partner up with accountability buddy for extra motivation.

Four fresh ways to get listed at venues

Promised result:

I'll share four additional marketing strategies you can apply to your wedding business immediately to potentially set you up for future venue listings.


Love them or hate them, Wedding Awards can transform your business

You'll discover that by thinking like a bride, winning credible wedding awards eases the path to getting booked.

Using my experience as a six-times wedding award winner, I'll uncover how to enter the awards, so your application stands out.


Email swipe folder

I use to suffer from low response rates whenever I sent emails to enquirers. Today they get responded up to 60% more!

You can customise my templates and plug them into your auto-responder, or use them as stand-alone emails to motivate couples to reply.

Not only will you get my entire swipe folder, but I'll also explain why trigger words and questions are included so you can learn to create better emails for yourself, ensuring each message is received as a “welcome guest” not an “annoying pest”.




If you can anticipate pre-living the added value Phoenix will build into your wedding business, I can’t wait to welcome you aboard. To make your investment as easy as possible you can:

  1. Pay in British Pounds or US Dollars.
  2. Use the flexibility to spread the low cost over six months or save money by making a single payment.

Just pick the plan that's best for you...

Have questions or need help ordering?

Call +44 7974 123 567 (UK number)

What Wedding Professionals Say About The Phoenix System

"Phoenix has totally turned my business around. I am so focussed now on what I want to achieve, and although my prices are now far higher than average, I am now more confident than ever when selling my services. I have a clear direction and now work so effectively, my time is no longer used up being 'busy', and I now generate results everytime I spend any time working on my business. The course itself contains zero waffle and is completely focussed on action right from the start, in an almost step-by-step guide to improving your business. This is an absolute essential, and due to the increase in revenue that can be achieved so quickly, it doesn't make any sense not taking this course!"

Zoe Alexandria




Q: How do I know you're the real deal?

I've been invited to speak in the UK, America and Dubai. Here's feedback from an international  seminar I spoke at, which saw over 150 wedding professionals representing over 30+ countries.

“As you know, we pride ourselves on sourcing the best talent and speakers across the globe, and we have received some fantastic feedback about your session. After compiling and reviewing the feedback from your session Terry, we are so pleased to share that you were rated as one of our top speakers with almost everyone marking you ‘Excellent.’ You were widely regarded as a skilled orator and very knowledgeable in your field and gave the audience great takeaways from your session, especially with the breakdown of the '7 Key Influencers That Drive The Market Mentality'..."

Gauri Dhawan Conference Producer | QnA International LLC | Dubai

Q: Is Phoenix just another collection of tips?

No. Phoenix is completely different to every other wedding marketing program you've seen. It's not a scattering of tips - Phoenix is a complete step by step system made up of six Phases, with each phase building on the previous bringing you closer to your goal of filling your calendar with better-paying wedding bookings.

Q: Do you have proof that Phoenix works?

Yes, and it's irrefutable. Phoenix was not just quickly thrown together and launched. I spent three years developing the process, then invited wedding professionals in different countries and different wedding industries to beta test it for seven months before launch making it a first of its kind, globally.

But the best way to prove the Phoenix System works is through the voices of students who have used it. Click here to watch a quick 4-minute video where suppliers reveal how Phoenix delivered an 80% increase in wedding bookings, a tripling of prices and better quality business. NB: I bet you'll laugh at the 3:50-second mark!

Q: Is Phoenix good value for money?

Yes! In the words of one of my students Zoe Alexandria

"If I were to start my business again, the very first thing I would do, without even touching anything else, would be Phoenix."

If you were to weigh up the training cost of Phoenix versus how long it would take to see a return on your investment (ROI). The answer? Are you ready? Would be less than one new booking! Every new wedding won afterwards would increase your ROI exponentially, and this is why investing in Phoenix is a no-brainer.

A one-off: wedding fair, Facebook Ad, wedding magazine or other online adverts could easily cost you £250 or $360+, which is around the lifetime tuition for this program.

And even if you drew in some enquiries from the above alternatives, if you struggle to convert, would it be smarter to first to learn HOW to compel  prospects to book through Phoenix?

Compared to the other ways you could achieve your goal to get wedding bookings, this is actually one of the best-valued training programs in the industry. A six-month 1-on-1 business coaching program can cost £3,500 or more. Plus, once you’re enrolled on Phoenix, you can retake the course for as long as it’s in existence, for free. Last but not least, to succeed—for yourself and for your family, you can’t operate in isolation. You need to connect with others to share ideas, get valuable feedback, and discover what up-to-date marketing is working right now. Phoenix gives you all this.

Q: Can you guarantee results?

No, because it depends on the effort, you put in. The one thing you can be absolutely sure of is Phoenix can lead you to the 'Golden Path' to success, but what you achieve depends on the actions you take, your attitude, and your commitment to getting results.

Q: How long will it take me to get through Phoenix?

I’ve seen some programs promising results by putting in five minutes marketing per month! Good luck with those! Phoenix is different. It is a professional program and is not a quick fix. It will take you six months to go through it thoroughly, edge to edge. You will get an a-ha moment from Phase 1, some wedding professionals see measurable improvements in bookings and fees within four weeks, but like anything worthwhile in life, consistent effort is required, as the saying goes, “The elevator to success is out of order. You'll have to use the stairs... one step at a time.” - Joe Girard


Q: Does the program work for all wedding industries?

I designed Phoenix for unique service based wedding industries. If you purely sell commodities like wedding dresses or rings where the identical item can be purchased from multiple outlets, you'll still learn a lot, but Phoenix will be less effective for you. Phoenix has been proven to work for: beauty and hair and makeup artists, cake makers, catering firms, celebrants, DJ’s, entertainment providers, photographers, Mastery of Ceremonies, planners, stationery creators, Toastmasters, venue owners and videographers.

Q: I procrastinate, is there any accountability built into the program to keep me moving forward?

Yes. You have the option to team you up with an ‘accountability partner’, the idea is you motivate each other to the finish line.


  1. Upon your request, I’ll team you up with a wedding professional also looking for an accountability partner.
  2. On your first video call to each other you'll each set at least 1 but no more than 3 tasks that you will complete or move towards in the next 7 days.
  3. A week later you’ll make a video call to each other (I recommend a Monday or Tuesday for obvious reasons) at a pre-arranged set time.
  4. It’s always good to start your accountability sessions by saying one thing you are grateful for.
  5. Then update each other on the accountability you committed to complete.

Make an effort to show up to your calls with positive energy to grow your partners and your own wedding business.

There will be weeks when you do not achieve your accountability, when that happens, pick yourself up there’s always next week :) BUT try and keep slippage to a minimum!


Q: Will I get Lifetime access to Phoenix?

Yes, you have the flexibility to go through this transformative course at your own pace; and repeat it as often as you want.

Q: Will Phoenix work in my country?

Almost certainly. The Phoenix System is successfully being taught in Canada, America, UK, Europe, Africa, the Far East and Australia.


Q: How soon after purchasing will I have access to Phoenix?

Instantly. Secure login credentials will be emailed seconds after you join, so you can get started growing your wedding business immediately.

Q: How do I get access to the Private Facebook Group to connect with the community and get extra support?

Once inside the Phoenix vault, you’ll find a link to the insiders club Facebook group in the introduction. Just confirm the email address used to sign-up so we can verify you are eligible, and you’re off to the races!

"I started on Terry's Mentor Programme just over 3 months ago and to say that my business has been transformed is an understatement. My website has been completely re written, I have increased my fees. I understand brides better and I now communicate with couples on a completely different level, after only a matter of a few weeks I cannot wait to continue my journey over the coming months and to improve and develop my business further."

Paul Allen


And it's the system you'll look back on years from now, marking it as the turning point in your wedding career.



When I was struggling to get booked back in 2008, I wish there was a program like Phoenix to show me the way because it would have saved me years of trial and error.

I've put Phoenix together so you can compress a decades experience into the months and achieve success faster.

Phoenix is what I know, and I help wedding professionals who are experienceing any of the top 10 supplier challenges below. If that's of interest to you, it would be an honour for me to help you solve them.

  1. You’re not earning enough money to pay for everything you want to each month.
  2. You can't get enough leads.
  3. Your website is not pulling in enough enquiries.
  4. You want to become a preferred supplier at venues.
  5. Brides often say "we really liked you, but you were too expensive", and they book someone else.
  6. You're too busy to do everything.
  7. Brides enquire, but you can’t get them to the meeting; because they just want a price.
  8. You want to know how to become a higher booking priority.
  9. You're worried about the competition and being undercut.
  10. You're struggling with 2019 bookings


Why Wedding Professionals Join Phoenix

"Seeing Terry Lewis was one of the best decisions of my career. He helped me redefine, what was an already successful brand, into a sharper, more focused message. He is a deeply generous person with a profound level of astuteness; a fantastic coach who understand the wedding industry and how to reach your ideal market. I unreservedly recommend him."

John Nassari
Photographer, UK

"...I have gained more self-belief and confidence in what I can offer to my clients. As a result, I have successfully increased my fees to which I believe are at the top in my area. I have a new mindset about bookings and how to get higher-paying brides."

Gary Nicol
DJ, Scotland

"Being a sole proprietor means wearing many hats. I needed to find ways to increase my business. This course helped me do both. The content is informative, easy to follow and gives specific steps to take to get results fast. If you commit to the course, you'll get the support and information you need to work smarter, not harder!"

Susan Miele
Celebrant, USA

"I got a lot of 'price-shoppers' ... and that was one of the problems Phoenix helped me with. It also taught me to look at my website as a bride, not as myself."

Charmaine James
Planner, Belgium

"...Seeing in black and white that I was taking a scatter gun approach rather than a focused one. I believe by using this programme I will implement change quicker and achieve my goals sooner than I had planned."

Gene Ash
Photographer, UK

"A great opportunity to do a self-business analysis, figure out where you are and where you want to be, then Phoenix just shows you the steps, strategies and techniques you need to get there. It cannot be more simple than this if you want to get your wedding business to a higher level."

Marius Adi Florea
Venue Owner, Romania

"Terry's approach to the wedding business is fantastic! If he’s doing a course, then make sure you're on it! You won’t be disappointed, and you’ll come away with value and knowledge to help excel your business to the next level."

Lee Smith
Magician, UK

"I'm seeking to further improve, innovate and diversify my service and cater to the top end of the wedding market. I have read the whole Phoenix course and have come across dozens of original, inspiring ideas that I will implement into my business in the upcoming months. In particular the concepts laid out in Modules 5 and 6 are my favourites.

What I also particularly appreciate is the practical approach with exercises to do at the end of most lessons. Also the possibility to leave comments at the end of each lesson and the instructor replying to every comment made or question asked is great.

I've had the privilege of meeting the instructor of the course, Terry Lewis, in person in Dubai and England and have been impressed by his drive, creativity, ambition and speaking skills. Terry is a true professional who puts his great mind, heart and soul into his products and services, and they are all of very high quality. In conclusion, I can wholeheartedly recommend the Phoenix course to all English-speaking wedding professionals around the world who would like to step up their game and elevate their business but don't really know how to do it or are stuck for inspiration.

Hopefully the course will become available in other languages too over time so wedding professionals who don't master English can benefit from it too."

Rob Stoutjesdijk
DJ, Bali

"A great insight in to a website that works. Made the changes to the homepage. Better images, better copy, added a great USP and plenty of CTAs. Didn’t even realise anything was wrong until I read this course. Thank you!"

Paul Chaplin
Master of Ceremonies, UK

"Ooh Terry that gave me a headache - in a good way. The examples given are a virtual paracetamol and really helped me to focus. I think this is really key and something I'll revisit time and again."

Steve Monroe, UK

This is not a "get rich quick" course that promises rapid income. This is a teaching course for you to apply options to help you grow your wedding business. Your results are up to you and are governed by the effort you put in.

Hero photos by John Nassari | Planner: Mitheo Events | Venue: Ambassador Aegean


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