Countdown to launch

The Wedding Business Course (WBC) was uniquely beta tested for 4-months in Canada, USA, England, Ireland, Scotland, Romania, Greece, Indonesia & Australia before launch - Here's what early adopters are saying:

"EPIC!!!! This unit is pure gold. It really is timeless and I can't fault it." - Monica Cutler

"The steps that you've laid out are genius.” - Butch Gray

"Your content is so much better than anything else out there." - Zoe Alexandria

"There was no fluff." Carol Shearman

"This practical example is one of the best lessons I have seen." - Mac Florea

 In this Wedding Business Course you will:

• Get coaching from the comfort of your own home and identify why couples are booking others over you, and what to do to fix it.
• You'll learn how to articulate your true value so you'll get booked more often even though cheaper options exist.

In Module 1 you will discover that:

• Your current marketing strategy sets you up to either:
  i) Hunt for brides or grooms, or
  ii) Get hunted by brides or grooms.

• Your existing skills, ability and knowledge have translated into the brilliant wedding experience couples book you for today. They also limit how often you get booked. And although you must commend yourself for growing your business this far, you will stay close to your level unless you create Pipeline Installers that differentiate you significantly from others. I'm referring to the big, compelling NEW reasons that will motivate other people to send you leads on autopilot while you do other things. To enjoy this privilege, change must happen inside your business.

Promised result:

• You'll identify and rectify the missing pieces so you can install Pipelines that will drive bookings to you. This step is crucial if you frantically post on social media but feel your messages get swamped by everyone else content.
• You'll understand the criticality of building a team of '12 People of Influence'. These are wedding professionals like venue coordinators, planners and suppliers (not necessarily in your category) who will refer work to you (and you'll do the same for them). You will learn how to create this powerful networking system step-by-step, to form an insiders club that will get you booked by word of mouth.

   

  ---

In Module 1.1 you will discover that:

• There is a specific strategy that will get 12 People of Influence to drive bookings to you. Having completed Lesson 1, you will be feeling fired-up, inspired and highly motivated to form your networking group so you can drive enquiries into your phone and computer.

Promised result:

• 'The Quadrant' will show you how to motivate 12 People of Influence to refer business to you enthusiastically.
  
  

  ---

In Module 2 you will discover that:

• The 7 Influencers have been used in business for centuries, and as you become more aware of them, you'll realise how your favourite companies rely on them to win your loyalty and custom, and what you must do to get similar influencers working for you.

Promised result:

• You'll learn how to phoenix your wedding business into a sought-after experience that brides and grooms will hunt down, book faster, and pay the price you want because they will completely understand your value and buy into your scarcity and brilliance. Creating this cornerstone is key.
• You will also learn how to make your website so 'sticky' that couples keep coming back to it and eventually enquire. You'll also get the home page structure designed for the wedding industry.
  
  

  ---

In Module 3 you will discover that:

• By fusing Modules 1, and 2 into your client meetings you'll notice a new seamless flow in the way your conversations point to you as the natural choice. Once perfected you will get booked easier and more often.
• The whole course leads up to this – it's a fantastic conclusion, and shows perfectly why all you've learned to date is so important.

Promised result:

• I share a video showing a live client meeting I had with Stephanie and Scott a prospective bride and groom. It demonstrates how to fuse the knowledge gained in Modules 1 and 2 and their respective growth assignments into conversations that inspire couples to book you fast. It's the same system that has won bookings for me EVERY month since the outbreak began, it's also the strategy that my student rave the most about because it gets them booked as well.

"Loved the client video! This was fantastic to watch and follow through to see how your meetings go. Thank you for sharing this. Helpful to see how couples react to how you go through your meeting. The infusion of the pipelines and anchors was spot on. It's given me such inspiration and confidence for the next one I go through." - Carla Thomas

• You'll learn how to build trust, excitement and enthusiasm for your services in a way that provides clarity as to why your business stand head-and-shoulders above your competitors.
  
  
• You'll understand that although couples book a DJ, photographer, celebrant, and potentially up to 20 or so suppliers in total, what they really want are the beautiful emotions you can make them feel not your label. This lesson coaches you how you speak to couples with that end in mind because couples book for emotional not logical reasons, and by increasing the sentiment and decreasing the technicalities of what you do, you will form a  stronger connection with brides and grooms, and in turn they will become ultra clear why their wedding will be 'felt' so much more with you. The jewel in your crown will be your price will much less of a deciding factor than it is right now, because you will know how to make your value explicitly transparent.
  
  
• The final PDF growth assignment is pure gold for service-based suppliers. It is a customisable template you can use during meetings, or conversations that will shine the spotlight straight at the heart of your value. All you'll have to do is drop in the brilliant content you'll create throughout this course to leave no room for doubt as to why you will be your couples best choice.
  
  
• If your business is commodity-based, for example you are a venue, caterer, room stylist or provide another item of beauty, the training video specifically for show arounds, tasters or fittings will help you articulate how to weave in all you'll learn in this course into compelling conversations that will get couples resonating and trusting you, so you'll get booked more often.
  
  
• If you know you are good at what you do, but have always struggled with the marketing and sales side of your business, this final module will be a light-bulb moment.

With this 'SELF-PACING' Wedding Business Course you will also get:

• Growth Assignments
  If I teach you without getting you to take action, nothing will change. This is why your comprehensive growth assignments form an integral part of your course. The building blocks you'll create are how you'll step-up to reach the better bookings. This is why I'll encourage you to only move on when you are proud of the results gained from your current lesson. Although some coaches say you should just 'get it done and get it out', (and although I understand their thinking behind it) my approach is the complete opposite, I will get you to seek perfection with the changes you'll make because once acquired, word of mouth will kick-in faster. Plus deep-down, I believe you want to give the very best of yourself.
  
  
• Accountability Partner
  This course will transform your bookings IF you do all the work. I know you will be more likely to get to the finish line if there is a degree of accountability, which is why I will team you up with an accountability partner for extra support so you'll have someone to bounce-off whenever you get stuck inside your own head.
  
  
• Private Facebook Group
  You also be able to jump into the private Facebook group for extra advice and guidance from the community and me. It's also a place where you can build relationships and  forge referral teams from like-minded experts.
  
  
• Internal Comments
  Sometimes you'll be in the flow while working inside the course - instead of going outside to Facebook, use the 'Comments' section built right into the coaching platform, all students get to see it as well as me - it's an even faster way to get feedback, support or help.
  
  
• 3-Format Learning
  Your training is available in video, PDF and audible formats, so you can watch, read or listen to the course and study in the way you find most effective.
  
  
• Lifetime Access
  You'll get lifetime access so you can grow your bookings at your own pace. But once you've jumped in, and begun to get quick wins, you'll want to put in as much time as you can.

This Wedding Business Course Opens In

What wedding professionals say:

Joining Options

Price Transparency

You may be wondering how I've valued this course. I did so with the help of my beta testers. The final question I asked them was: "You've been through the course, how much would you pay for it?" The vast majority valued it between £550 to £2,000 ($725 - $2,640 USD) without Zoom calls.

Why have I heavily discounted it?

While lockdown restrictions continue to restrict your income, this is my way of doing what I can to help during these awful times.