The reality is the barriers to entry for many wedding industries are practically non existent today, for example anyone with a digital camera and some software can become a wedding photographer.

Gone are the days where a shopfront premises are required or specialist dark room skills. Digital has removed the friction, or put another way, digital has removed many of the expert skills and heavy investment required from a bygone era. Digital has made becoming a photographer so much easier. And this is why the market is flooded. It’s happening world-wide. In short, digital has let the genie out of the bottle, and it’s never going back in.

If you are a videographer, cake maker, stationer, make-up artist, hairdresser, musician, DJ, toastmaster (and this list is by no means extensive)… cases for concern can be made for your industry as well.

So how do you cope in the new world where weekend warriors and coffee shop wannabes enter your market and compete with inferior...

Join me in Dubai this October for my talk on the secrets to getting booked by your ideal brides and grooms.

Do you have a wedding marketing question you'd love answered? I often get asked similar questions in different ways. I'll share the most popular here. Check back for updates periodically:

Hi Terry, I currently average 45 plus weddings per year, though its a lot, I contribute it to my pricing being competitive for the quality I provide. My sales last year was upward of $180k.

The biggest frustration in this business right now specially in my city (Florida) is the weekend warriors. Digital has made it easier for someone to pickup a camera , shoot a ton of photos, edit and filter the heck out of the photos and they are getting paid even more than what I charge. As a full time photographer for over 20 years with a brick and mortar location in a well established wedding area, I see more and more go to the coffee shop photographers, taking a bite of our business here for the true professionals.

Churches here have also put stronger restrictions on shooting as these not...