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You Work For Yourself But Is Your Inbox Your Real Boss? Feb 28, 2020


Before bookings became a certainty in my business, I was often distracted from achieving goals by my inbox, and I didn't even know it!

I'd wake, check emails and instantly react to messages that had nothing to do with motivating engaged couples to book me, the next thing I knew, the morning was...

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Show Your Wedding Business Some Love This Valentine's Day Feb 04, 2020
 

NEED BOOKINGS? GET THE BOOK

 

It's one of the industries most loved books. (96.4% of wedding pros on Amazon gave it a 5-star rating, the rest gave it 4-stars).

If you are not enjoying flowing bookings and want to know what to change, then now is the perfect time to treat your...

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CWR - Coaching With Results Jan 24, 2020
 
I'll never forget my first Unleash The Power Within experience with Tony Robbins; it was in 2007. Inspired, I hired my first business coach months afterwards.
 
The following year our catering company became an award winner, and we went onto serve TV celebs and worked...
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How To Respond When Brides Ask The Price Question Too Soon Jan 20, 2020

Look at it from a bride and grooms viewpoint

There are a lot of frustrations going on inside a couples head when wedding planning.

Brides and grooms may source around 20 suppliers for their big day, often with minimal professional wedding planning experience. And when you factor in couples may...

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Free 24 Point Landing Page Checklist Jan 09, 2020

DOWNLOAD YOUR 24 POINT CHECKLIST TODAY!

At the beginning of each year, I set one big goal. In 2011 it was to improve the appeal of my website so brides and grooms would:

1) Hang around longer, and

2) Click my call to action to enquire.

The big question back then was "How could I...

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DO YOU HAVE A GOLDEN TRIANGLE? Dec 17, 2019

When it comes to marketing, there are more than 100 strategies to choose from, just ask Google, they'll fill your screen in seconds. But when I surveyed the wedding industry, the 9 strategies listed below emerged as popular favourites over and over again.


How many are you using? 

All...

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How to write compelling ads for success in 2020 Dec 10, 2019

 

Think of your ad as a 3-sectioned funnel:

  1. The purpose of the headline is to compel your bride and groom to read the main copy.
  2. The purpose of the main copy is to compel your couple to click your CTA (call to action).
  3. The purpose of the CTA is to move your couple onto your preferred next...
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How to successfully offer a Money-back Guarantee. Nov 27, 2019

(Estimated reading time: 6 minutes, 24 seconds.)

An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG).



But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you...

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Get Brides & Grooms Fizzing with Excitement Nov 20, 2019

 

I've been paying close attention to the language better-paying couples use to describe the suppliers they love for more than half a decade.

"We changed the date of our wedding to have them."

"They were exactly what we are looking for."

"S/he was the only one we looked at."

 

When you...

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To win better bookings, you have to win your mindset game Nov 13, 2019

 

Mental toughness is required

This post is more intense than the lighter ones I've shared in previous weeks, so you may want to study it, then have a break for 20 minutes or so, then come back and go over it again.

The infographic shows the price curve many wedding professionals travel...

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Common flaws in wedding websites - Why MORE price shoppers THAN high spending brides contact you (Part 2 of 2) Oct 15, 2019

Two weeks ago, I promised to reveal the winning formula for a wedding website that converts, here it is:

If your site tries to appeal to all, instead of to your ideal couple, you will inadvertently attract price shoppers and repel the higher paying couples you want to book, locking...

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It's Wedding Fair Season So I'm Sharing A Strategy That I've Used To Deliver On Average 30 Warm Leads Per Show Oct 08, 2019

Discover how to  to maximise the return on you wedding fair investment in just 3 minutes and 46 seconds.

 

 

 

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