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Before bookings became a certainty in my business, I was often distracted from achieving goals by my inbox, and I didn't even know it!
I'd wake, check emails and instantly react to messages that had nothing to do with motivating engaged couples to book me, the next thing I knew, the morning was...
It's one of the industries most loved books. (96.4% of wedding pros on Amazon gave it a 5-star rating, the rest gave it 4-stars).
If you are not enjoying flowing bookings and want to know what to change, then now is the perfect time to treat your...
Look at it from a bride and grooms viewpoint
There are a lot of frustrations going on inside a couples head when wedding planning.
Brides and grooms may source around 20 suppliers for their big day, often with minimal professional wedding planning experience. And when you factor in couples may...
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At the beginning of each year, I set one big goal. In 2011 it was to improve the appeal of my website so brides and grooms would:
1) Hang around longer, and
2) Click my call to action to enquire.
The big question back then was "How could I...
When it comes to marketing, there are more than 100 strategies to choose from, just ask Google, they'll fill your screen in seconds. But when I surveyed the wedding industry, the 9 strategies listed below emerged as popular favourites over and over again.
How many are you using?
All...
Think of your ad as a 3-sectioned funnel:
- The purpose of the headline is to compel your bride and groom to read the main copy.
- The purpose of the main copy is to compel your couple to click your CTA (call to action).
- The purpose of the CTA is to move your couple onto your preferred next...
(Estimated reading time: 6 minutes, 24 seconds.)
An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG).
But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you...
I've been paying close attention to the language better-paying couples use to describe the suppliers they love for more than half a decade.
"We changed the date of our wedding to have them."
"They were exactly what we are looking for."
"S/he was the only one we looked at."
When you...
Mental toughness is required
This post is more intense than the lighter ones I've shared in previous weeks, so you may want to study it, then have a break for 20 minutes or so, then come back and go over it again.
The infographic shows the price curve many wedding professionals travel...
Two weeks ago, I promised to reveal the winning formula for a wedding website that converts, here it is:
If your site tries to appeal to all, instead of to your ideal couple, you will inadvertently attract price shoppers and repel the higher paying couples you want to book, locking...
Discover how to to maximise the return on you wedding fair investment in just 3 minutes and 46 seconds.
