I've promoted heart-centred ways to book brides and grooms since 2011. It is the engine that drives better-paying couples to enquire and then book with ease, consistently.

I've already helped other wedding suppliers improve their bookings by teaching them how to stack one passion-driven attractor on top of another. If you want an overview of passion-driven marketing in action, watch this thoroughly enjoyable interview with Crystal Yarlott.

References to links mentioned in this interview

1. For more about Crystal please visit https://bit.ly/KickstartProgramInfo or www.nmiwo.com
2. For more about the book please visit Link to Terry's book
3. For more about the course please visit Link to Terry's course

Wedding suppliers face different financial difficulties. Where your supplier is in the business cycle, determines how your refund cancellation request gets handled.

Broadly speaking, if you have to cancel your wedding (not postpone), expect one of three outcomes:

1. You'll lose your deposit because your supplier sites a cancellation paragraph within the terms and conditions you signed.
   
   The lockdown has pushed some wedding businesses to the brink of collapse, causing tears, financial worry and concern about how they will care for their loved ones. I sympathise with these colleges because they are in this situation through no fault of their own. The knock-on effect means the money is simply not there to refund you, which is why I also sympathise if you have had your refund request denied.
   
   
2. Your supplier negotiates at partial refund after retaining a fair amount for any work done or items purchased.
   
   
3. You'll supplier gives you a full refund.

Because external financial...

It isn't business as usual, but if you use isolation productively, you'll be well-positioned for the eventual upturn

The pandemic has financially walloped wedding suppliers, and we have to adapt to survive the steepest earnings decline in our history, and when weddings resume in their new format, you'll want your future business primed for the new opportunities. 

 One way to get in front of engaged couples is through targeted Facebook Ads. But if you've tried them and failed, it may be because of gaps in your Marketing Funnel.

If ever there was a time for you to improve (or create) your Facebook Marketing Funnel, it is now because on the other side of this life-changing virus, brides and grooms will be eagerly looking for your services to create the dream wedding they've been forced to delay.

My best advice is to get your marketing ready now, don't wait for the new norm to arrive. Use your time in isolation creating your Facebook Marketing Funnel, so you'll be ready to go,...

TRY BEFORE YOU BUY £1 TRIAL

I may be able to help with my online wedding business course Phoenix, which you can try for 7-days for just £1.

How Phoenix helped me

Despite the virus, five couples booked in for Skype calls to discuss using me for their wedding this week. Last week I had conference calls with four couples and next week I currently have one meeting arranged; all because of the Phoenix formula.

Despite what's going on with Covid-19, the Phoenix formula still attracts keen interest from brides and grooms because couples are STILL planning weddings for 2021/22. If you are worried about your wedding business, slow bookings and diminished cash flow, Phoenix can help position your business correctly, so couples enquire about your services as well.

How Phoenix helped others

What I teach is not new, or fly-by-night, I've been sharing the Phoenix formula for years, and it works - listen to what my students say about the course in the...

This is a difficult one and a question I get asked a lot by suppliers. Truth is you'd be perfectly within your rights to activate the terms of your contract under normal circumstances, but everybody agrees Coronavirus is far from normal.

I can't advise what you should do, but I will let you know how I've personally handled cancellations during these awful times... I let them go.

My Ts & Cs clearly state that if a couple cancels within two months of their wedding, the full fee is payable but under the cloud of Covid-19, activating this does not feel right.

Couples have contacted me, devastated about their wedding and worried about the cost of cancelling the day. I've always reacted in the same way, saying "My heart goes out to both of you, I can only imagine the extra concerns this awful virus is heaping upon you, this is why I have thrown my terms and conditions out of the window because this is not your fault at all..."

I try to work towards a postponement, and most do, but...

1. Government back loan on attractive terms to pay rent, salaries, suppliers or to purchase stock.
2. For larger firms low cost commercial papers.

Dublin, 9 June

I've been invited to deliver the Phoenix Wedding Marketing Workshop in Dublin on 9 June. Want to join me?

This unique one-day event, hosted by WDJA, will be held at the 4-star Glenroyal Hotel, Straffan Rd, Maynooth, Co. Kildare, W23 C2C9, Ireland.

LEARN MORE

 
Breakthrough Seminars
10 am to 5 pm
On the day, you'll experience a-ha moments as you finally understand the art of getting booked rests on the buyer psycology of your couple and much less on price than you may think.

This seminar will help you get inside your couples head and join in the conversation they are already having so they will see you as the perfect fit for their day.

If you are a wedding professional who is good at what you do but struggles getting hired, not only will you uncover what to do to solve that problem, you'll have a lot of fun along the way!

If you'd like to learn more, please feel free to visit this link: ...

Before bookings became a certainty in my business, I was often distracted from achieving goals by my inbox, and I didn't even know it!

I'd wake, check emails and instantly react to messages that had nothing to do with motivating engaged couples to book me, the next thing I knew, the morning was gone and sometimes part of the afternoon too! I was being bossed around by other peoples messages that were not helping me to fill the booking gaps in my calendar - can you relate to that? If you do, do you think you need to fire yourself and re-hire a more business-focused version of you?

It dawned on me that every time I allowed a random email to sidetrack me, it not only took me away from what I should have been doing - working on my priorities, it diverted me towards working on someone else's priorities!

That was when I realised I needed to get the blinkers on if I were ever to lay 'Pipelines'. A Pipeline is a strategy that encourages engaged couples to enquire or book.

I only took the...