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Hi thanks for stopping by, I'm Terry Lewis...


... And I can't wait to help you get booked through my training. I only teach what I know, and what's been proven to work for my students and within my own wedding business. I am an 8-time wedding award winner (2x international and 6x UK), author of the popular book '12 Habits Of Successfully Booked Up Wedding Professionals', and creator of the internationally acclaimed wedding marketing course, 'Phoenix'.

I used skills learned during a 12-year career

in the City of London to catapult my wedding business from being under-booked and underpaid at startup, to being oversubscribed at premium prices today.


Having figured out the 'how-to' for myself, I'd love to introduce you to my step-by-step process that takes away the uncertainty of getting booked.

If you are finding it hard to breakthrough, don't know where to find better-paying couples and want to learn from someone who has already done it, plug yourself into my proven to work system, and I'll show you how to springboard your bookings to where you want them to be.

What Wedding Professionals Say


"Hi Terry,
Tripling my prices and still getting booked is all down to you and the Phoenix Formula.

I have shaken your hand and personally thanked you.

At first I must confess I could not get on with your book (12 Habits of Successfully Booked Up Wedding Suppliers) or the Phoenix Formula. It's hard to explain, but it was like my inner-self wanted to argue with everything you said, for example 'Targeting An Avatar'.

I now know this was the fear of change and a lack of self-belief.
But then I found that elusive bit of the jigsaw and popped it into place, and all the other pieces became clear. I hope you can understand what I'm trying to say.

You also gave me something else... you gave me back my family.

I no longer work five nights a week, I work two. This year, I had my first holiday in years, and I have time to be a dad. Priceless. Thank you Terry."
Dave Dunning


"The Phoenix content helped me redefine, what was an already successful brand, into a sharper, more focused message.

Terry is a deeply generous person with a profound level of astuteness; a fantastic coach who understands the wedding industry and knows how to reach your ideal market. I unreservedly recommend him."

John Nassari - Voted one of the top 13 wedding photographers in London - Evening Standard


"I have gained more self-belief and confidence in what I can offer to my clients. As a result, I have successfully increased my fees to which I believe are at the top in my area.

I have a new mindset about bookings and how to get higher-paying brides."

Gary Nicol - Wedding Professional, Scotland


"A great opportunity to do a self-business analysis, figure out where you are and where you want to be, then Phoenix just shows you the steps, strategies and techniques you need to get there.

It cannot be more simple than this if you want to get your wedding business to a higher level."

Marius Adi Florea - Venue owner, Romania


"Being a sole proprietor means wearing many hats. I needed to find ways to increase my business. This course helped me do both.

The content is informative, easy to follow and gives specific steps to take to get results fast.

If you commit to the course, you'll get the support and information you need to work smarter, not harder!"

Susan Miele - Celebrant USA


"I got a lot of 'price-shoppers'... and that was one of the problems Phoenix helped me with."

Charmaine James - Wedding Planner, Belgium


"I'm seeking to further improve, innovate and diversify my service and cater to the top end of the wedding market. I have read the whole Phoenix course and have come across dozens of original, inspiring ideas that I will implement into my business in the upcoming months.

In particular, the concepts laid out in Modules 5 and 6 are my favourites.
What I also particularly appreciate is the practical approach with exercises to do at the end of most lessons. Also, the possibility to leave comments at the end of each lesson and the instructor replying to every comment made or question asked is great.

I've had the privilege of meeting the instructor of the course, Terry Lewis, in person in Dubai and England and have been impressed by his drive, creativity, ambition and speaking skills. Terry is a true professional who puts his great mind, heart and soul into his products and services, and they are all of very high quality.

In conclusion, I can wholeheartedly recommend the Phoenix course to all English-speaking wedding professionals around the world who would like to step up their game and elevate their business but don't really know how to do it or are stuck for inspiration. Hopefully, the course will become available in other languages too over time so wedding professionals who don't master English can benefit from it too."

Rob Stoutjesdijk - Wedding DJ, Bali


"Seeing in black and white that I was taking a scattergun approach rather than a focused one. I believe by using this programme, I will implement change quicker and achieve my goals sooner than I had planned."

Gene Ash, Photographer, UK


"Terry's approach to the wedding business is fantastic! If he's doing a course, then make sure you're on it!

You won't be disappointed, and you'll come away with value and knowledge to help excel your business to the next level."

Lee Smith - Magician, UK


"A great insight into a website that works. I've made the changes to the homepage. Better images, better copy, added a great USP and plenty of CTAs. Didn't even realise anything was wrong until I read this course. Thank you!"

Paul Chaplin - Wedding Master of Ceremonies, UK


"The Phoenix training programme will take you to places which will challenge your thinking and spur you to be the best wedding supplier you can be. You will learn to believe in yourself and have the confidence to provide exceptional services to brides and grooms.

When I contacted Terry, I did so unsure of my ability to charge the prices I now believe confidently that I am worth... He challenged me to think about who my service was for and how I could amplify my message to that specific client... Terry has given me the confidence to know that the decisions I am making are the right ones because he has done it himself.

Steven Heath - Wedding Singer, UK


Ooh, Terry, that gave me a headache - in a good way. The examples given are a virtual paracetamol and really helped me to focus. I think this is really key and something I'll revisit time and again.

Paul Monroe - DJ UK

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